By Jerome Ribot, Antony Ribot

The brothers Ribot will take you on a journey of how they envision the future of retail. They'll start with what conventional retail experiences look like, before moving on to see how emotional design is being injected into new digital-led in-store experiences. They'll then go on to uncover more about how the brain works, and how we're likely to see future retail spaces as they become more harmoniously-designed around psychologically-aware digital experiences.

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