By Carsten Lambrecht

More and more devices can do Internet. More and more users want unlimited access to information while being on the way.

Therefore providing only a special mobile website, an app or a partly optimised website just isn't enough anymore.

A comprehensive "Mobile Strategy" includes a lot more than only technical aspects. It merely considers all possible channels, various devices and the many content sources in your company.

We will show you the dos and don'ts, several execellent (and not so excellent) examples and will offer valueable clues for the development of your own "Mobile Strategy".

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