By Jesse Stay

Social Media seems to be synonymous with marketing these days, but it doesn't have to be. Through simple social design techniques, hacks, and APIs, developers actually have an advantage to build and grow massive audiences using existing social networks within their websites and apps. In this session, Jesse Stay, author of Facebook Application Development For Dummies, will show you how you can "hack social" and build your own audiences using techniques only developers are good at.

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